Springwater Naturals: Packaging & Printability Breakdown

Love a good soap box! Take that as you will, but seriously, these are pretty adorable. Jumping right in....

‍

"Whiff Window"

The olfactory experience is deeply entangled with the brain’s release of dopamine and seratonin - a soap that checks the right boxes scent-wise can bring a dose of happy with every shower or hand-washing! So it’s important to be able to accurately gauge the smell and a box with a smelling window is just the ticket. We also love the custom dieline here, nice touch. We do worry a little bit about how high up that window is and whether the soap bar itself might not always fill the whole window. A small detail but worth looking into (pun intended).

‍

The label

Estate label paper adds a nice textural contrast to the smooth box and lends itself well to the delicate botanical illustrations.

‍

Digital vs offset

Even with the heavy depth-of-field, we're fairly sure these boxes are digitally printed. That’s fine! But they’d look crisper if they were printed offset. You really see this in the knocked-out icons on the sides, where the edges of the art are a little fuzzy. It happens particularly with lighter colors like the pink shown here, where there’s more white space between the CMYK dots.

‍

Gold foil

Offset would also allow for a more refined spot color in the logo, which might actually be gold foil - in which case we think a foil that skews less red might be more suited to the color theme. Big bonus points if that foil was debossed.

‍

Keep an eye out for more production design and prepress critiques, tips, and tricks! Do you have a product that you'd like the KitPrint team to review?