Pop & Bottle: Packaging & Printability Breakdown

Pop & Bottle is one of the fastest growing coffee RTD brands out there. The attention to detail when it comes to their brand is first rate...

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Shrink Sleeve

Clearly this product shot is a 3D-rendered image, but we believe the idea here is a clear or semi-transparent bottle with a shrink wrap going almost all the way to the bottom of the package. In concept, this is a nice idea, but in practice, shrink sleeving can be difficult to keep from being damaged with an edge that isn’t sitting in an undercut. Imagine placing these bottles in a case - you’d run the risk of product damage against the case edges when loading them.

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Color Choices

Overall, the minimal color choices are good for keeping cost down when printing, but we do worry about these light pinks. They’re a little unforgiving and can tend to dry back a little green if the batch of ink isn’t mixed super carefully or even if the press is a bit dirty.

This very rich, velvety black may also be difficult to achieve without being screen-printed onto the bottle…we generally do these reviews with an eye for optimizing COGS but we still had to call this out as an option......daydream scenario: matte finish pink painted glass bottle with screen-printed black and white elements.

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Keep an eye out for more prepress critiques, tips, and tricks! Do you have a product that you'd like the KitPrint team to review?

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