Eclipse Foods: Packaging & Printability Breakdown

The non-dairy, extra creamy contrast of Eclipse is pretty amazing. They do a good job of grabbing attention with their bright color concept. Could they stand out in the freezer even more with some tweaks? Let’s take a look:

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Color Contrast

We love the way these containers look like they’re using a lot of colors, but are really only using two - that’s effective contrast and complement in action: an effective combination in colors results in the suggestion of a spectrum of colors that aren’t even there.

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Trapping & Knockouts

We worry about the outline shifting around the white type, but depending on the size, it could totally be a non-issue. Last but not least - watch the knockouts at the bottom of the pink and blue tubs - they could get a little pinched!

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Anytime we see a product stand out in the frostbitten grocery store freezer section we're impressed. This certainly fits the bill.

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Keep an eye out for more prepress critiques, tips, and tricks! Do you have a product that you'd like the KitPrint team to review?